Anna Bryłka recorded an excellent result in the 2024 elections and won a seat in the European Parliament, becoming in a short time one of the most popular politicians of the Konfederacja Wolność i Niepodległość party. The aim of the qualitative content analysis was to analyze the image created by the politician in recent years on the basis of videos published by the Konfederacja party on YouTube. Confirmed research confirmed that Anna Bryłka has created her image as an ‘expert’ in matters related to agriculture and the European Union and as an ‘ordinary person’ coming from the countryside and understanding the problems of ordinary people.
