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Nr 3(7) (2021): Alcumena. Pismo Interdyscyplinarne – Alcumena. Interdisciplinary Journal

Porwać, przejąć, pokonać - jak internetowi giganci czerpią zyski z naszej aktywności w sieci? Refleksje na podstawie książki Shoshany Zubof

May 25, 2022


The article introduces the reader to the „age of surveillance capitalism” by showing how Internet giants push users in specific directions by manipulating information and collecting data in order to get rich and gain power. The aim is to discuss this issue and show how human experience and preferences become a free raw material for corporations. The analysis includes a description of
the threats to humanity and democracy and highlights the fact that the line between our free choice and manipulation is blurring, thus raising issues of security and sovereignty. The public does not realize that a displayed picture of dinner on Instagram is a certain data sold to business customers. This text is meant to make us reflect on our choices and behaviors and whether we still have the ability to return from where we are and, most importantly, whether we ourselves want that change.